This award recognises the ability of clubs and other organisations to promote the sport to the wider community and/or engage with members and supporters through their own media channels. Nominations should have a strong emphasis is on: Unique approaches that engage “fans” and encourage people to become more engaged and active in the sport. Positively promoted the sport of Bowls in the state via a feature piece on a club, player, event, issue or personality in South Australia that delves deeper than just game reporting.