Night owlers flock to Balaklava

by marketing

The Balaklava Bowls Club has been able to find a positive from 2020, with its Night Owls competition seeing an influx of numbers.

Club president Kym McPharlin said this year’s program, which was being run earlier this month, before being postponed due to COVID-19 restrictions, has “taken off”.

“We have been running it for the last six or seven years,” he said.

“This year it has taken off.

“Other years we have only had 12 to 15 people rocking up, but this year we have had 35 or so.”

Kym believes a few key changes have helped the increase in numbers this year.

“Other years we have had a fairly long season, but this year we said we are just going to do the month of November,” he said.

“Then we advertised it through our Facebook and other ways, and then a bit of word of mouth around the place did the job.

“We made sure that we put in place start times and finish times so it didn’t go on too late.

“It has been very well received.

“I have had quite a few people say that they would like to come out but haven’t been able to yet.”

Kym said Night Owls has been an exciting way to attract new people to the sport and to bring more people through the doors at Balaklava.

“It has been great attracting new people to the sport and our club,” he said.

“People have been really excited about it and we have been getting lots of good comments from people that have been coming along, which has included a lot of first-time players.”