Lion and Bowls SA extend partnership

by marketing

Bowls SA and Lion are excited to announce the extension of the partnership between the two organisations for another three years until February, 2024.

Lion, through the West End brand, has been a long-term sponsor and supporter of Bowls SA and the sport of bowls in South Australia.

Bowls SA CEO Mark Easton said he was excited to be extending the partnership between the sport of bowls and the famous South Australian brand that is West End.

“Lion and West End have been great supporters of bowls in South Australia for a number of years and we are glad the partnership has been extended for another three years,” he said.

“The West End brand is synonymous with bowls in the state and that has come about thanks to the ongoing support of our sport by Lion.

“We appreciate them coming on board again and we are looking forward to what will be a big three years.”

Lion’s SA Field Sales Director Jason Baily said, “West End is a supporter of community sporting organisations right across South Australia, and we are really pleased to be continuing our associations with Bowls SA for another three years.”